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Strategic Analysis Of Nike Inc

Strategic Analysis of Nike Inc

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Title: Strategic Analysis of Nike Inc

Essay Details:

Subject: Business

Author: Margie D

Date: February 12, 2015

Level: University

Grade:

Length: 39 / 11676

Essay text:

was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. Our modest goal then was to distribute low-cost, high-quality Japanese athletic shoes to American consumers in an attempt to break Germany's domination of the domestic industry. Today in 2000, Nike Inc. not only manufactures and distributes athletic shoes at every marketable price point to a global market, but over 40% of our sales come from athletic apparel, sports equipment, and subsidiary ventures. Nike maintains traditional and non-traditional distribution channels in more than 100 countries targeting its primary market regions: United States, Europe, Asia Pacific, and the Americas (not including the United States)...

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