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To have an advantage on competition, L'Oreal has to apply some strategies that include internal audit information and external opportunities that will make the company stronger. They will also prevent competitors to have an advantage over L'Oreal.
This report will be based upon the effectiveness of current strategies of L'Oreal, a real global leader in every segment of the industry.
CURRENT STRATEGIES
L'Oreal encounters threats and opportunities and they have weaknesses and strengths. It is known as the TOWS matrix. It is an important matching tool that helps managers develop four types of strategies: SO Strategies, WO Strategies, ST Strategies and WT Strategies...
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