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Growth is expected to slow down in 2007, with a 2.4% increase (www.keynote.co.uk)
Background on Porter's Five Forces model 1.2
Porter 1982 puts forward the theory that "analysis normally begins with a general examination of the forces influencing the organisation". Michel Porter's contribution has heightened "understanding of the competitive environment of the firm, and its many implications for many organisations (Lynch, 2006). Porter's five forces model outlines five basic forces that can act upon an organisation, the power of the supplier, barriers to entry, threat of substitutes, buying power and the degree of rivalry within the industry...
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