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Essay text:
The events of the recent down cycle have accelerated the effects of these factors. These three main forces will continue to drive the industry's evolution.
Passengers drive airline strategies
In today's competitive marketplace, passengers drive airline strategies. So, what do passengers want?
? Safe, reliable service
? Shortest trip times - nonstop, point-to-point flights with more frequency choices
? Low fares in comfortable surroundings
The recent down cycle has placed considerable emphasis on lowering airline operating costs. This, in addition to the competitive, more liberalized environment, has forced airlines to re-examine their business models...
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