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Essay text:
Sunkist is one of the 10 largest marketing cooperatives in America and the largest marketing cooperative in the world's fruit and vegetable industry. In competitive international market today, an independent grower stands alone against the competition. As a member of a cooperative, each individual grower joins with other growers to gain a mutually larger market share.
The Mission Statement
The Sunkist mission statement has been refined to confirm their commitment to "maximizing returns for quality Sunkist growers". This mission guides everything they do. Sunkist has completed a survey of their members and packers to help them better understand their strengths and weaknesses...
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