Strategic Alliance

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Title: Strategic Alliance

Essay Details:

Subject: Business

Author: Roberta G

Date: December 16, 2015

Level: University

Grade: A

Length: 7 / 1912

Essay text:

Following this I will be analysing the key elements that make for a successful strategic alliance and how a successful alliances are measured. After which I will be establishing the risk that are pronounced when entering into such ventures, looking at past ventures and the issues that prevented them from becoming profitable. What are strategic Alliances A strategic alliance is “An agreement between firms to do business together in ways that go beyond normal company-to-company dealings, but fall short of a merger or a full partnership” (Wheelen and Hungar, 2000, p. 125). Strategic alliances allow companies to remain independent organisations...

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