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Interest rate cuts may help PG, but the economic turn down, will hurt. Other economic factors play a larger role; an increase in inflation can cause consumers to spend their money on generic brands versus PG name brands. The company is also exposed to market risk through interest rate changes, and foreign exchange rates. If not managed property the company could lose billions. To safeguard against sudden exchange rates PG uses the forward contract option that provides a fixed exchange rate between the two currencies. Overall PG produces need based products and not luxury items, which will keep the company in good standings through most economic down falls...
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