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Therefore, for foreign cosmetics to expand their base in India, they need to evolve innovative strategies to suit Indian preferences and budgets.
The presence of a grey market in India for cosmetics and toiletries coming from Dubai and Singapore is another threat to foreign brands since they are able to market international brands at comparatively much lower prices.
Another ground for high costs of foreign cosmetics is the large import duty. The cost of importing products is much higher than producing it in the country. India allows entry of imported cosmetics without any restrictions, but the average import tariff of 56...
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