Stella Artois

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Title: Stella Artois

Essay Details:

Subject: Business

Author: Carlton C

Date: September 27, 2014

Level: University

Grade: A

Length: 4 / 1018

Essay text:

Stella was able to correctly develop a global strategy that transition easily to a global brand once the brand was identified. Analysis The hypothesis is that global branding can contribute to larger expanded market share. This case is about expanding globally and maintaining a well known brand. Stella Artois history begins by building its portfolio acquiring breweries across markets. Its acquisitions and joint ventures in various countries proved to have advantages and disadvantages. One of the main issues for the brewery was mature markets in North America which was a large percentage of consumption...

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