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Essay text:
In order to preserve its buying position with suppliers, particularly with respect to raw materials for its garage doors, it needs to attain a larger critical mass of sales volume. To make this happen, the sales target for 2003 was set at $12.5 million, which represents a 36% increase from 2002 sales, and about a 1% increase in market share. It is November 2002, and an action plan needs to be determined quickly in order to allow for a January implementation.
SWOT ANALYSIS
Strengths Weaknesses
? Growth rate has exceeded that of the industry in each of the past 10 years.
? Great relationship with exclusive dealers, who produce 70% of the company's sales...
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