staying Number 1

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Title: staying Number 1

Essay Details:

Subject: Business

Author: Brianne C

Date: October 17, 2016

Level: University

Grade: A

Length: 2 / 518

Essay text:

But soon there were signs of trouble. The company began losing market share because of competition from much more aggressive rivals such as Hewlett-Packard and Lenovo. Dell was also criticized for poor customer service. It's now facing investigations into its accounting practices by the SEC and a U.S. Attorney. This past January, the struggles forced Dell, now 42, to return to the company he founded, to tackle the issues head-on. In 48 hours, he'd put in a new management team. Of his marketing brainchild -- sell directly to the customer -- Dell told employees in an e-mail: "The Direct Model has been a revolution, but it is not a religion...

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