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I call it "The Happiness Quotient." Starbucks does it better than most. We should all aspire to create great people experiences. It’s good for people and good for business.
1.3 Starbucks Scope
Starbucks Corporation competes in the global arena. As previously mentioned in this case study, it has operations in almost thirty countries, most prominently in the United States. Starbucks has used high quality coffee as it’s core competency, and is currently in many different markets. These include ice cream, supermarket coffee beans, restaurants, coffee bars, coffee brewing equipment, coffee flavored drinks, tea, and also books and compact discs...
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