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However, develop a successful coffee shop is difficult then running a restaurant. Coffee only is a kind of beverages and it not a meal. There are never having regular drink time and regular quantity. That really needs a perfect business strategy to run their business on track. ?§In great companies, strategy becomes a cause. That is because a strategy is about being different.?? (Jean-Jacques, 1997) It is a difficult way to change beverages from side dish to main dish. Therefore, it needs to build it as different then other restaurants and make it as major revenue for the shop.
Meanwhile, the essence of strategy is that set limits on what we going to try to accomplish...
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