Starbucks TOWS

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Title: Starbucks TOWS

Essay Details:

Subject: Business

Author: Philip N

Date: December 24, 2014

Level: University

Grade: B

Length: 11 / 3281

Essay text:

HuynhPartner Table of Contents TABLE OF CONTENTS 2 EXECUTIVE SUMMARY 3 MANAGERIAL PROBLEM 4 SITUATION ANALYSIS 4 Company 4 Customer 4 Competitor 5 Complementors 5 STRATEGY (STP) 5 Segmentation 5 Target 5 PRODUCT LIFE CYCLE 6 Introductory Stage 6 Growth Stage 6 Maturity Stage 7 Decline Stage 7 IMPLEMENTATION PLAN AND RECOMMENDATION 7 Product 7 Price 7 Place (Distribution) 8 Promotion 8 APPENDIX 9 Executive Summary Starbucks is the leading retailer and roaster for brand specialty coffee in the world. It has over 7,500 stores located worldwide. As Starbucks continues to expand, it will encounter all sorts of new product markets, with new and demanding customers for unique and appealing products...

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