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The company has progressed from its initial growth boom beginning in 1992 due to its initial public offering, to a period of diversification in 2002 in how it reached-out and connected with its customers, to consistent further growth leading-up to a stage of partial consolidation and re-assessment in 2007.
1992 was more a year of fruition of possibilities than anything else for the Starbucks brand, since the present Chairman and CEO, Howard Schultz had been building-up a strong foundation for growth since 1987, when the first Starbucks store came about. It was a time to translate Schultz’s vision of establishing Starbucks as America’s “third place,” after home and work, and a perfect platform for creating a chain of outlets making the experience of having premium specialty-coffee accessible...
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