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Starbucks The Future Of Coffee

Starbucks: The Future of Coffee.

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Title: Starbucks: The Future of Coffee.

Essay Details:

Subject: Business

Author: Tania W

Date: December 28, 2011

Level: University

Grade: A

Length: 8 / 2104

Essay text:

However, in order to continue to maintain our growth indefinitely, we must continually evaluate our strengths, weaknesses, opportunities, and threats (SWOT) to ensure that our business model and strategies are robust and can sustain future growth in a constantly changing competitive environment. Key Stakeholders and Value Chain There are several stakeholders in the coffee industry and Starbucks value chain. First, Starbucks is a public company and must exist to maximize the wealth of shareholders. In order to accomplish the maximization of wealth for shareholders, Starbucks must endeavor to support other key stakeholders including customers, suppliers, coffee producers, employees, and the environment...

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