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Essay text:
As noted by the Corporate Social Responsibility (CSR) Annual Report of 2007, Starbucks has been confirmed on the top 50 CSR reports and ranking 42nd place for benchmarking best practices under context and commitment, quality, social and ethical performance, economic, assurance and accessibility.
Based on “SustainAbility’s” ranking of the CSR reporting, Starbucks hits the ‘gold standard’ of commitment to excellence in CSR practices. Rather than focusing completely on financial gain, Starbucks believes a stronger commitment to its production, its global communication with employees, vendors and customers as well as providing a committed and caring environment for their employees with providing benefits and training to help promote themselves and promote customer satisfaction...
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Common topics in this essay:
- Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process
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