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Starbucks Swot Analysis 1

Starbucks SWOT Analysis

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Title: Starbucks SWOT Analysis

Essay Details:

Subject: Business

Author:

Date: August 26, 2014

Level: University

Grade: A

Length: 6 / 1761

Essay text:

The fundamental process of strategic planning is through the encompassment of SWOT analysis. Taking a bite from the poisonous apple will be inevitable if a company fails to self-evaluate and strategically plan for the future. Starbucks Coffee Company is a paradigm of effective strategic planning through SWOT analysis. Astute analysis coupled with the ability to act swiftly has catapulted them to the position as the number one gourmet coffee retailer. They continue to document increased revenue annually and maintain a majority share of the gourmet coffee market. Strengths Weaknesses ? Product diversification ? Customer loyalty ? High visibility ? Self-cannibalization ? Price ? US market reliance ? Problems in some international operations Opportunities Threats ? Expansion into retail operations ? Technological advances ? Expand globally ? Brand extension ? Product distribution ? Competition ? Prices of coffee beans and dairy ? Economy ? Political tensions in global markets Figure 1...

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