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Essay Details:
Essay text:
It has a cozy atmosphere and is actively involved in the community with
such things as Starbucks Foundation (youth and literacy), Starbucks Grant for
Giving, and weekly Poetry Fest nights.
S.W.O.T Analysis:
Strengths:
?« ?« On the Fortune 100 Best Companies to Work For list
?« ?« High quality coffee
?« ?« Established brand
?« ?« Coffee related accessories and equipment
?« ?« Shop on line
?« ?« Logo items
?« ?« Coffee Delivery
?« ?« Company Catalog
?« ?« 900 coffee houses in 22 markets outside North America
?« ?« Starbucks environmental mission
?« ?« Seasonal promotions
?« ?« Starbucks card
?« ?« Many locations
Weaknesses:
?« ?« Not in rural markets
?« ?« No drive?Vthru
?« ?« No doughnuts
?« ?« Limited Menu
?« ?« Lack of advertising effort decreased the awareness of the Starbucks Card...
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