Starbucks SWOT

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Title: Starbucks SWOT

Essay Details:

Subject: Business

Author: Robert H

Date: May 27, 2015

Level: University

Grade: A

Length: 2 / 458

Essay text:

SWOT analysis is a tool for auditing an organization and its environment. SWOT stands for strengths- weaknesses (internal factors) – opportunities threats (external factors). Strength ? Starbucks s Corporation is a very profitable organization, earning in excess of $600 million in 2004. The company generated revenue of more than $5000 million in the same year ? It is a global coffee brand built upon a reputation for fine products and services. It has almost 9000 cafes in almost 40 countries. ? Starbucks was one of the Fortune to 100 Companies to Work For in 2005. The company is a respected employer that values its workforce...

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