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The ads will appear on TV three times a week over a four week period to be more effective.
The ads on radio will be placed on the traffic time, usually in the morning before people get to work as well as after finish working, so they can hear about the voice translator when they turn their radio on at this time. This media will apply only for Brazil.
For print media we will also space on local newspapers and magazines that are specialized in traveling and business to reach our specific target market more efficiently by diversifying the types of media used in our marketing program.
To reach those people in the target audience that primary media (TV, print, etc...
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