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Starbucks S International Operation

Starbucks's International Operation

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Title: Starbucks's International Operation

Essay Details:

Subject: Business

Author: Charles T

Date: December 24, 2015

Level: University

Grade: A

Length: 3 / 605

Essay text:

Task Environment: Porter's Competitive Analysis 1. Threat of new entrants: Low ? Becoming a saturated market (particularly in the United States), so it is slightly more difficult for new competitor to enter the market 2. Bargaining power of buyers: Low ? Established prices are non-negotiable among buyers 3. Threat of substitute products or services: High ? Domestically: consumers can purchase instant coffee for a cheaper price or buy from fast food chains and other independently owned coffee shops ? Internationally: sidewalk cafes of France, coffeehouses of Vienna, and espresso bars in Italy offer similar products and services to Starbucks 4...

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