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Approximately 5,500 shops are globally licensed and franchised, while about 7,500 of its locations are owned by the company directly in ten countries (bellwetherreport.com). In addition to its numerous franchises and licensed locations, consumers can also find Starbucks in grocery stores, other food and beverage distributors, shopping centers, airports, bookstores, hotels, airports and other high-volume venders (Misonzhnik).
Starbucks’ recent third quarter of its fiscal year reported store sales growth up four percent and a 20 percent increase in net revenue to $2.4 billion. These numbers are low in comparison to Starbucks expectation that the company would see at least a six percent growth margin in this area...
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