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Essay text:
To make customers want to stay. Based on human spirit, a sense of community, the need for people to come together.
? Channels - Broad distribution strategy
o Want to reach customers where they work, travel, shop, and dine
o Good Location: Company-operated stores located in high-traffic, high-visibility settings
o Product mixed tended to vary depending on a store’s size and location
o non-company-operated retail channels, food-service accounts, domestic retail store licenses
? Good Starbucks Partners
o All Starbucks employees were called “partners” -Most hourly-wage employees
o Generous policy of giving health insurance and stock options
o High partner satisfaction rate (80% to 90%), well above the industry norm...
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Common topics in this essay:
- A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
- Case Brief- Starbucks: Delivering Customer Service
- Customer Satisfaction
- Customer Satisfaction
- customer satisfaction
- customer satisfaction
- customer satisfaction
- Starbucks : Delivering Customer Service
- Starbucks: Delevering Customer Service
- Starbucks: Delivering Customer Service – Case Study
- Starbucks: Delivering Customer Service
- Starbucks: Delivering Customer Service
- Starbucks: Delivering Customer Service
- Starbucks: Delivering Customer Service
- Starbucks:Delivering customer service
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