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Starbucks opened its first location in 1971 at Seattle's Pike Place Market and within 20 years held its initial public offering and now has over 8500 retail locations in 32 countries. "Each store varies its product mix depending upon the size of the store and its location. Larger stores carry a broad selection?smaller stores?a more limited selection" (www.investor.reuters.com). Store locations follow the example set by the fast food industry and are typically located in high traffic and high visibility areas in a variety of urban and suburban settings.
Today, Starbucks has achieved their mission statement to; "Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow...
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