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Starbucks Marketing 1

Starbucks Marketing

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Title: Starbucks Marketing

Essay Details:

Subject: Business

Author: Lula H

Date: December 6, 2013

Level: University

Grade: A

Length: 5 / 1477

Essay text:

Starbucks strives to perfect the relationship with the working class by making the service as fast as possible. Providing consumers with the option of purchasing brewing equipment such as espresso machines, coffee filters and cleaners, Starbucks can now advertise in residential areas outside of the store. While McDonald’s, Coca-Cola and Nike fill up TV commercial time to a national audience, Starbucks has chosen to take an unconventional approach to marketing. According to Brad Stevens, Starbucks’ lead marketing executive, “So much of the relationship with the company exists between you and that barista behind the bar...

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