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Starbucks has also expanded though the years to become a successful International corporation. But what accounts for their success? Is their coffee truly the best brewed coffee there is out on the market? What are they doing that their competitors are not?
The differences are that Starbucks is a highly innovative company, always striving for improvements in all aspects of their company. They have always been open and honest with the general public about how their company operates. They not only focus on their retail stores, but they are also concern about where their products come from. Since the beginning, Starbucks have focus on profitability, while simultaneously keeping their values and ethics...
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