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He asks the barista what she's doing. She says the drive-through order was so large she decided to bring it out. Schultz waves to the driver to roll down her window--"Where are they going with 11 beverages?" he wants to know--but as he approaches the car, the driver speeds away. Sometimes it's tough to connect with your customers. But Schultz is trying. Very, very hard.
Starbucks has been so successful, it may seem unassailable, untouchable--unavoidable. It's not. In fact, the company has had a very difficult year. Traffic at U.S. stores dropped for the first time in its history, and then comparable-store sales--a key measure of a retailer's health--turned negative too...
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