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Essay text:
This is
where he became familiar with Starbucks Coffee and learned of Mr Behar,
the President of Starbucks International Coffee Company.
Nasser had so enjoyed the Starbucks speciality coffees as a student and had
observed how many Americans and other international students also loved to
drink this popular coffee. Knowing the fondness that Arab people have for
coffee, Nasser thought that a speciality coffee shop might be successful in
Kuwait, which has seen an increasing number of Americans and other
foreigners since the Gulf War. As a marketing student, however, Nasser
realized the importance of planning, obtaining information, and getting
expert opinions...
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