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Essay text:
"People come to meet their friends and talk."
Wu said that Starbucks has increased the size of the stores he oversees in Hong Kong and in China to around 2,000 square feet, to accommodate all of the lollygagging chatters.
It is a testament to the "Third Place" concept, often used by Chairman Howard Schultz to describe Starbucks -- that home away from home where, for a premium, the host serves you coffee and offers up CDs and candy, too.
In the United States, though, Starbucks revenue is driven by the speed and frequency of its transactions, as people grab their coffee, and maybe a sandwich, before scurrying out the door to their next appointment...
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