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Starbucks In China

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Title: Starbucks In China

Essay Details:

Subject: Business

Author: Rebecca P

Date: July 21, 2013

Level: University

Grade: A

Length: 5 / 1221

Essay text:

Consequently, the first 24 years Starbucks only operated in America, where it opened 677 stores, before expanding abroad for the first time in 1995. The strong relation to their home country becomes obvious, when considering the amount of coffeehouses: 7,302 out 10,241 stores are located in the United States and only 16% of revenue is generated in the international market.2 However, these figures do not have to indicate that Starbucks is not a global company. Due to its standardized products throughout the entire world, its consistent shop design, and almost identical pricing strategy, Starbucks cannot only be considered as a global brand, but also as a global company...

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