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The cost of common equity is based on the expectations that Starbucks’ investors have about the return they want for their common stock investment. The cost of common equity is used in the dividend discount model and the flows to equity model because these models are related to common equity holders only. The cost of equity is measured by adding the risk free rate to the product of the market premium and Starbucks’ Beta.
In formula: Ke = rf + Mr?
Starbucks Ke
rf1 4.76%
Mr2 5.00%
?3 0.75
Ke 8.51%
Weighted-Average Cost of Capital
The weighted average cost of capital is used in the free cash flow model and the residual income model...
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