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Essay text:
Looking just from the surface of globalization force is not sufficient for a company to acknowledge opportunity from globalization and be able to expand its business successfully.
Starbucks currently has opened hundreds of stores in China and is committed both financially and strategically to invest in India. Rising middle class especially in BRIC countries such as China and India is an underlying logic for Starbucks to pursue global expansion strategy and decided to tap into China and India market.
Strategic Implications
In 2006, international sales increased by 27% to US$ 1.3 billion. Canada and the U...
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Common topics in this essay:
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