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Starbucks: Delivering Customer Service

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Title: Starbucks: Delivering Customer Service

Essay Details:

Subject: Business

Author: Walter E

Date: November 26, 2014

Level:

Grade: A

Length: 8 / 2261

Essay text:

The idea is to improve speed of service and thereby increase customer satisfaction. P.1 ? Day, Starbucks’ senior vice president of Administration in North America, said, “Do we believe what our customers are telling us about what constitutes ‘excellent’ customer service? And if we deliver it, what will the impact be on our sales and profitability?” COMPANY BACKGROUND P.2 ? The shop specialized in selling whole Arabica beans to a niche market of coffee purists. P.2 ? The idea was to create a chain of coffeehouses that would become America's "third place." At the time, most Americans had two places in their lives-home and work...

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