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Starbucks Delivering Customer Service

Starbucks : Delivering Customer Service

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Title: Starbucks : Delivering Customer Service

Essay Details:

Subject: Business

Author: Lloyd L

Date: March 13, 2011

Level: University

Grade: A

Length: 4 / 1155

Essay text:

The brand is positioned to offer the highest quality coffee, close customer intimacy, and warm atmosphere or ambience. Customers However, data from the market research team has shown that there is a shift on Starbucks’ brand recognition in customers’ perception, as indicated by the increase in the number of respondents who strongly agreed with the following statements (data 2000 and 2001 respectively): ‘Starbucks cares primarily about making money’ --> up from 53% to 61% ‘Starbucks cares primarily about building more stores’ --> up from 48% to 55% Exhibit 1, ‘The Top Five Attributes Consumers Associate with Starbucks Brand’, has further convinced the fact that being welcomed - only 39% respondents strongly agree - is the last attribute among the five...

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