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Starbucks Corporation Driving For Global Dominance

Starbucks Corporation: Driving for Global Dominance

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Title: Starbucks Corporation: Driving for Global Dominance

Essay Details:

Subject: Business

Author: John V

Date: April 29, 2014

Level: University

Grade: A

Length: 3 / 711

Essay text:

Starbucks is credited with changing the way people around the world view and consume coffee, and its success has attracted worldwide attention. Howard Schultz's goal is to establish Starbucks as the premier supplier of the finest coffee in the world while maintaining uncompromising principles as it grows. The company's goal is to become an enduring, great company with the most recognized and respected brand in the world, known for inspiring and nurturing the human spirit. In order to attain that goal, one of Starbucks strategy is to cover an area completely, even if the stores cannibalize one another's business...

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