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The president's vision is that the company ?Starbucks?could have as many as 15,000 international stores.
Today Starbucks has nearly 1, 500 store outlets in the United States including Europe , Pacific Rim ,Middle East and Mexico.
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Most of Starbucks international stores are now operated as joint ventures with local companies. Starbucks has to go fast or lose the opportunity ? and a local partner can facilitate rapid development of a new market. Executives are learning to adapt the company's operating methods and product offerings to better suit local conditions and tastes.
1) ?How could you classify Starbuck's grand strategy and global strategy? Which of Porter's competitive strategies is the company using? Explain each answer?
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We classified the grand strategy of starbucks pertaining to its Growth...
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