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McDonalds might have conquered the world and made profit of people’s bad habits of eating junk, but this has backtracked on them resulting in extremely bad image and word-of-mouth meaning declining sales and profits. They have now tried to reposition, but without much success.
Starbucks should learn from McDonalds and not obtain the same position.
Considering the mission statement of Starbucks and the fact that it must be assumed that they still want to be successful in ten years time. The option of following the foot prints of McDonalds is not a possibility to be considered.
“Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow” (p...
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