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Starbucks Case Study 1

Starbucks Case Study

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Title: Starbucks Case Study

Essay Details:

Subject: Business

Author: George D

Date: December 4, 2014

Level: University

Grade: A

Length: 27 / 8001

Essay text:

On its Web site, Starbucks runs a simple, easy-to-use store that sells coffee beans, mugs, brewing machines and not much else. Starbucks also provide high-speed wireless Internet connections in its stores. It now offers wireless broadband Internet service throughout North America, offering T-Mobile HotSpot in the U.S. and Bell Hotspot in Canada. Music was a natural evolution in Starbucks as it had been playing music in the stores for almost 30 years. In 2004, Starbucks barista-in-chief Howard Schultz made a big push into music business, aiming to transform the record industry. It took innovative action to connect quality music to the Starbucks Experience by launching a revolutionary in-store CD burning service at the Starbucks Hear Music? Coffeehouse in Santa Monica, California...

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