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An example is how they name their coffee Tall, Venti, and Grande. This gives the customer a sense that the product is foreign and exotic. With this in mind, customers are willing to pay the extra money. They want those unique products. (paladn)
c. Now with their products sweeping nationwide, Starbucks is able to tie-in products, such as coffee cups and briefcases, to expand their market.
d. Starbucks has an incredible distribution system. They now serve coffee at 6,500 stores nation wide.
e. The product itself is quality guaranteed. Superior to other competing coffee shops, such as Dunkin Donuts and local coffee houses, following in its footsteps...
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