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12,000 employees will lose their jobs…Starbucks will offer relocation packages to many employees, severances to others.
d. Fewer than 200 new US locations will be opened in 2009….this is in comparison to 900 new US locations projected to be opened in 2008.
e. Infrastructure realignments of non-store support staff resulted in the reduction of 1,000 positions.
f. In response to competition and imitators, Starbucks now offers the “bottomless” $1.00 coffee.
g. Wireless internet is no longer free and the comfortable lounges in the stores are being replaced with less comfortable furnishings...
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