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Starbucks Case Analysis 6

Starbucks Case Analysis

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Title: Starbucks Case Analysis

Essay Details:

Subject: Business

Author: Jolene H

Date: January 4, 2016

Level: University

Grade: B

Length: 5 / 1343

Essay text:

Schultz got the idea for the current Starbucks format from a trip to Italy where coffee was a major draw for Italian cafes. He bought Starbucks from the original owners for $4 million in 1987 and set about expanding his concept. The initial focus of Starbucks expansion was the premium customer who valued the "Starbucks experience" ? great coffee, first-rate music, and a comfortable and upbeat meeting place. Starbucks grew rapidly in the U.S. with over 10,000 retail stores representing 79% of their total revenue. Recently, Starbucks has attempted to reach the middle class market and expand through additional distribution channels such as grocery, joint ventures, and online through the StarbucksStore...

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