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Starbucks Case Analysis 5

Starbucks Case Analysis

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Title: Starbucks Case Analysis

Essay Details:

Subject: Business

Author: Joe P

Date: February 7, 2015

Level: University

Grade: A

Length: 27 / 7870

Essay text:

Next will be an analysis of Starbucks' strategic capabilities. These will be determined using a resource audit, a value system analysis, the identification of possible core competences and the identification of important stakeholders. After this I will present a SWOT analysis of Starbucks before discussing three possible strategic options open to the company. Using the information I generate I will decide upon the most suitable option and then critically evaluate all the models and techniques used. Howard Schultz bought a Seattle coffee company in 1987 then transformed the six coffee stores into a national, publicly owned company with more than 25, 000 employees and over 1,300 stores...

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