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Price 11
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Helping the environment and community is proven to be a powerful marketing tool for Starbucks. Firstly, Starbucks helps the community and the environment, and at the same time creates the image of being a socially responsible company that contributes to better living standards. Customers are aware of the fact that when they buy something from the company, they also do something good for the community. 12
In addition to that Starbucks uses a non-typical approach to promote its products. Starbucks' products are neither advertised in TV nor radio commercials...
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