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Starbucks should set up an internal strategic marketing team. This will allow Starbucks to have a proactive feedback of customer satisfaction and hence faster improvement.
3. Starbucks should conduct a survey on about 50,000 Starbuck drinkers to determine the product non-Starbucks customers in order to understand why they don't choose Starbucks. This will allow Starbucks to deploy a suitable strategy (if at all) to capture new customers in existing and new markets.
4. Starbucks' products have not only attracted well-educated and affluent customers, but have also attracted customers who are younger and less well educated with lower income range...
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