starbucks

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Title: starbucks

Essay Details:

Subject: Business

Author: Maria M

Date: July 7, 2016

Level: University

Grade: A

Length: 2 / 516

Essay text:

Starbucks should hire a chief marketing officer to monitor and evaluate the evolving linkages among customer satisfaction, loyalty and profitability. In addition, Starbucks should implement Day’s plan to hire additional employees to satisfy growing customer needs. Rationale Developing a strategic marketing department will give Starbucks’ a better understanding of their customers’ values through research and data analysis. It will also ensure that Starbucks is making accurate assumptions about their evolving customer base (Exhibit 7) as its target market widens as a result of expansion (Exhibit 5)...

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