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(Alon, 2005, 198) ?n addition to sales through its company-operated retail stores and licensed retail operations, Starbucks sells c?ffee and tea products through oth?r channels ?f distribution target?ng restaurants, hotels, universities and work places. Starbucks stated goal is to become th? lead?ng retailer and brand ?f c?ffee ?n each ?f its target markets and it aims to achieve this goal through cont?nued aggressive expansion ?f company operated retail locations.
?n Fiscal 2004, revenues totalled $5.3 billion, ? 30% ?ncrease on th? previous year. Net ?ncome was $391.8 million ?n fiscal 2004, ? 4...
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