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The company also owns the Seattle's Best Coffee and Torrefazione Italia coffee brands. In addition, Starbucks markets its coffee through grocery stores and licenses its brand for other food and beverage products.
To analyze how well Starbucks is doing within its industry, we’ll be utilizing the SWOT Analysis to determine Starbucks potential for growth, threat from their competitors and their environment. Their main threats are from their competitors and also their potential to tarnish their most valued asset, their brand. The strengths for Starbucks are of course with their brand, as well their comfortable work environment and commitment to environmental leadership...
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