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Starbucks re-creation of an authentic Italian coffee bar culture, its focus on top quality, fresh-roasted, whole bean coffee and educating its customers in appreciating the quality of specialty coffees are just a few of its differentiating factors.
Starbucks' competitive forces were and remain strong. Howard Schultz was strategic and persistent in his mission to establish Starbucks as the most recognized and respected brand in the world. In doing so, he pursued a unique purchasing strategy. He established Starbucks as a major contributor to the sustainability of coffee growers while helping to conserve the environment...
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