starbucks

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Title: starbucks

Essay Details:

Subject: Business

Author: Ida B

Date: April 10, 2012

Level: University

Grade: A

Length: 4 / 906

Essay text:

These strengths indicate the stability of the business, which is a strong foundation for international business and globalisation. Having a high number of stores, in strategic locations around metropolitan areas as well as highly visited areas serving a highly consumed beverage through all cultures and status is certainly an advantage. In addition, to minimize threats from competitors the domination of an area or building is very strong that gives consumers very little to choose from for a coffee break. Consumers choose Starbucks for their obvious strengths - good ambience, good service, good variety, strong brand image, availability, good quality coffee and other products...

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